Last data update: May 20, 2024. (Total: 46824 publications since 2009)
Records 1-6 (of 6 Records) |
Query Trace: Daniel KL [original query] |
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Engaging community and faith-based organizations in the Zika response, United States, 2016
Santibanez S , Lynch J , Paye YP , McCalla H , Gaines J , Konkel K , Ocasio Torres LJ , North WA , Likos A , Daniel KL . Public Health Rep 2017 132 (4) 33354917710212 During the past decade, widespread media attention has been paid to threats of emerging infectious diseases, including 2009 influenza A (H1N1), Ebola, and now Zika. The US public receives information about these diseases from various sources, including mainstream news providers, social networking sites, and other internet services.1 Even so, many members of the public may not know how to find evidence-based information about protecting their health during infectious disease outbreaks. Zika provides a good example. Much of the public may know that Zika virus infection during pregnancy can cause microcephaly and other severe birth defects,2 that the virus primarily spreads through infected mosquitoes, and that people can also get Zika virus through sex. Even so, rumor, fear, misinformation, and challenges in identifying evidence-based information can still lead to misperceptions about Zika virus and prevent people from adopting behaviors that might prevent Zika-related birth defects. | Public acceptance of a message often depends on the source.3 During difficult situations, people often turn to trusted leaders for advice. Trusted leaders can include community or religious leaders, such as pastors, priests, rabbis, and imams.4 These trusted leaders may even be a community’s first point of contact for health concerns such as Zika virus, even if it is not their area of expertise. Based on the influence that community and religious leaders may have on their constituents’ awareness and behaviors and the potential for Zika virus to cause harm, the US Department of Health and Human Services (HHS) developed the Health Ministers Guide on Zika5 and the Zika Action Guide for Health Ministers6 to help “health ministers” (ie, any ordained, certified, or lay leader in a community who is dedicated to improving the public’s health)7 guide Zika virus prevention in their communities (Table). |
Lessons of risk communication and health promotion - West Africa and United States
Bedrosian SR , Young CE , Smith LA , Cox JD , Manning C , Pechta L , Telfer JL , Gaines-McCollom M , Harben K , Holmes W , Lubell KM , McQuiston JH , Nordlund K , O'Connor J , Reynolds BS , Schindelar JA , Shelley G , Daniel KL . MMWR Suppl 2016 65 (3) 68-74 During the response to the 2014-2016 Ebola virus disease (Ebola) epidemic in West Africa, CDC addressed the disease on two fronts: in the epidemic epicenter of West Africa and at home in the United States. Different needs drove the demand for information in these two regions. The severity of the epidemic was reflected not only in lives lost but also in the amount of fear, misinformation, and stigma that it generated worldwide. CDC helped increase awareness, promoted actions to stop the spread of Ebola, and coordinated CDC communication efforts with multiple international and domestic partners. CDC, with input from partners, vastly increased the number of Ebola communication materials for groups with different needs, levels of health literacy, and cultural preferences. CDC deployed health communicators to West Africa to support ministries of health in developing and disseminating clear, science-based messages and promoting science-based behavioral interventions. Partnerships in West Africa with local radio, television, and cell phone businesses made possible the dissemination of messages appropriate for maximum effect. CDC and its partners communicated evolving science and risk in a culturally appropriate way to motivate persons to adapt their behavior and prevent infection with and spread of Ebola virus. Acknowledging what is and is not known is key to effective risk communication, and CDC worked with partners to integrate health promotion and behavioral and cultural knowledge into the response to increase awareness of the actual risk for Ebola and to promote protective actions and specific steps to stop its spread. The activities summarized in this report would not have been possible without collaboration with many U.S. and international partners (http://www.cdc.gov/vhf/ebola/outbreaks/2014-west-africa/partners.html). |
Vital Signs: Preparing for Local Mosquito-Borne Transmission of Zika Virus - United States, 2016
CDC Zika Response , Daniel KL . MMWR Morb Mortal Wkly Rep 2016 65 (13) 352 Widespread Zika virus transmission in the Region of the Americas since 2015 has heightened the urgency of preparing for the possibility of expansion of mosquito-borne transmission of Zika virus during the 2016 mosquito season (1). CDC and other U.S. government agencies have been working with state and local government partners on prevention and early detection of Zika virus infection and will increase these activities during April as part of their preparation for the anticipated emergence of mosquito-borne transmission of Zika virus in the continental United States. |
The power of Mom in communicating health
Daniel KL . Am J Public Health 2009 99 (12) 2119 As a Mom, I make or influence health decisions and actions for my children, my spouse, my friends, my parents, and even my pets. I schedule my husband's colonoscopy appointment, get my kids immunized, buy the car safety seats, convince my Dad to use his hearing aids, and keep the family medical records. Sometimes I even care for my own health! Before seeing the pediatrician, I check my kid's developmental milestones, and a Web site or two. My Mom checked with our pediatrician, Doctor Dennis; I've got “Doctor Google” (www.google.com). Multiply my behaviors by every Mom in the country, and we're a pretty powerful segment that influences the public's health. | Yet, although I play this critical role, public health doesn't seem to recognize my potential. If it did, it would work with me instead of at me. Instead, public health preaches to me, scares me, doles out bits of information, and doesn't really acknowledge my influence. Public health bemoans, but mainly ignores, the powerful pull that mass media has on my attention. Public health knows that advertising works, but rarely uses counter-marketing to increase its own impact. |
Social marketing and health communication: from people to places
Daniel KL , Bernhardt JM , Eroglu D . Am J Public Health 2009 99 (12) 2120-2 Many of the significant challenges we face in public health require that individuals change their behavior as part of the solution. Barriers to behavior change, whether known or unidentified, compound these challenges even more. As guest editors of this issue, we propose that the complementary use of social ecological theory and robust social marketing practice offers significant promise to overcome these impediments to improving the public's health. | We know that people make decisions—healthy or not—within the context of the social and cultural environment in which they live. If people cannot find a safe environment in which to exercise, they probably won't. If they cannot afford fresh fruits and vegetables, they can't eat them. If condoms are socially unacceptable, they won't be used. Social ecological theory is one important framework that offers insight into how and why these behaviors occur. The theory identifies multiple levels of influence (intrapersonal, interpersonal, social, environmental, and institutional)1 and employs a variety of disciplines and perspectives in an effort to understand and address complex public health problems. | Social marketing is an applied approach that fits well within this theoretical perspective. The approach uses strategies from commercial marketing, but focuses on how consumers interact with services and products that promote health. The fundamental axiom in social marketing is the notion of voluntary exchange: that individuals adopt products, ideas and behaviors from which they expect to benefit.2 The combined approaches of social marketing and social ecological theory focusing on people and places can result in stronger and more permanent behavior changes. |
'Learn the signs. Act early': A campaign to help every child reach his or her full potential
Daniel KL , Prue C , Taylor MK , Thomas J , Scales M . Public Health 2009 123 e11-6 OBJECTIVE: To examine the application of a social marketing approach to increase the early identification and treatment of autism and other developmental disorders. STUDY DESIGN: The intervention used formative research, behaviour change theory and traditional social marketing techniques to develop a campaign targeting parents, healthcare professionals and early educators to increase awareness of autism and other developmental delays, and to prompt action if a developmental delay was suspected. METHOD: Using social marketing principles, the Centers for Disease Control and Prevention applied baseline research with the target audiences to understand the barriers and motivators to behaviour change, which included a lack of knowledge and resources (barriers), along with a willingness to learn and do more (motivators). Focus group testing of potential campaign concepts led to one particular approach and accompanying images, which together increased perceived severity of the problem and encouraged taking action. The audience research also helped to shape the marketing mix (product, price, place and promotion). RESULTS: Three-year follow-up research in this case study indicates a significant change in parent target behaviours, particularly among parents aware of the campaign, and substantially more healthcare professionals believe that they have the resources to educate parents about monitoring their child's cognitive, social and physical development. Qualitative results from early educators and childcare professional associations have been positive about products developed for daycare settings. CONCLUSION: The application of social marketing principles, behavior change theory and audience research was an effective approach to changing behaviours in this case. Understanding what the target audiences want and need, looking beyond parents to engage healthcare professionals and early educators, and engaging many strategic partners to extend the reach of the message helped campaign planners to develop a campaign that resonated with the target audiences and, importantly, moved them towards action. |
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